A mini course designed to help you master the art of presenting your logo concepts through effective storytelling techniques
SELL YOUR LOGO IDEAS WITH THE POWER OF STORYTELLING
DESIGN LIKE A strategist rebel creative director business owner leader storyteller brand builder expert disruptor professional underdog misfit
present your LOGO ideas with storytelling and strategy
It’s not enough to design ‘good-looking’ logos. You need to know how to sell the idea behind it.
If you’ve ever sent a logo concept to your client in an email… waited nervously…
…and then got back a reply like:
“Can we mix options 1 and 2?”
“We’re not sure it feels right.”
“Let’s explore a few more directions.”
You’re not alone.
Most designers think their work will speak for itself, but clients don’t see what we see. They don’t understand the thought, the reasoning, or the stratergy behind our designs.
This mini course will teach you how to bridge that gap. You’ll learn how to present your ideas with storytelling and strategy so that clients not only understand your work, but they also believe in it.
THIS MINI-COURSE WILL HELP YOU:
- Confidently present your logo and identity ideas
- Build client trust
- Reduce endless revision cycles
- Speak your client’s language
- Increase your value (and your prices)
- Make clients say “yes” faster
- Stand out as a professional
- Deliver presentations clients remember
STORYTELLING IS THE KEY
While many designers think their work will speak for itself, the truth is that clients need more than just a visually appealing logo, they need to understand why the design works for them. Through my own real-life experiences and insights, I will help you explore why storytelling is essential not just for design presentations, but also for marketing yourself, networking, and building relationships with clients.
Difficulty Level: Beginner/Intermediate
What’s Inside the Mini-Course
This bite-sized course is made up of three easy-to-digest modules packed with real client examples, storytelling frameworks, and practical tools you can start using straight away.
WHAT DO I GET?
🎥 1.5 Hours of Video Training
Three easy-to-follow modules with practical lessons.
🧠 Real Client Presentation Walkthroughs
Watch exactly how I present my own logo ideas, step by step.
💬 Tips, Takeaways & Story Frameworks
Clear action steps to apply to your next project.
🧾 The Ultimate Logo Presentation Template (Free)
The same template I use to pitch and sell my logo concepts.
🔒 Lifetime Access
Revisit any time and refresh your storytelling skills.
TAKE A LOOK AT WHAT WE WILL COVER
INTRODUCTION TO ME & THE COURSE
Get to Know Me
- I take you back through my last 10 years a professional Graphic Designer and share some of my experience, missions and goals for the future.
MODULE 1 - WHY WE NEED STORIES
Why Storytelling Matters in Logo Design:
- Understand why stories are crucial in selling logo ideas, especially to clients who may not be as visually oriented or creative.
- Learn how storytelling can be applied not just in presentations but in marketing, networking, and writing copy for portfolios.
Designing Logos Is Only Half the Battle:
- Discover how success in design isn’t just about creating something beautiful—it’s about how well you can sell your concept to a client.
- Hear how real-world client projects taught the importance of presenting designs effectively.
Adapting Your Approach for Non-Creative Clients:
- Understand that most clients aren’t creatives and don’t think in visual terms.
- Learn how to speak the language of business by framing design in terms of problem-solving and results, rather than just visual appeal.
Why You Need to Sell the Idea, Not Just the Design:
- See how great designs often fail if they’re not presented with a compelling story.
- Learn the difference between explaining the aesthetic and communicating the purpose behind your design.
Balancing Function and Form:
- Discover the importance of balancing aesthetics (the artist) with purpose and problem-solving (the scientist) when creating and presenting logos.
MODULE 2 - HOW TO STRUCTUR KILLER STORIES
The Problem Designers Face:
- Explore why clients often reject logos, not because of poor design, but due to a failure in communicating how the logo solves their problems.
How to Avoid the Revision Cycle:
- Learn how presenting designs without a clear rationale can lead to constant revisions, creative burnout, and missed opportunities.
- Understand how poor communication can lead to self-doubt and false confidence.
Assessing the Brief and Your Presentation:
- Before revising your design, revisit the brief to ensure your logo solves the client’s core problem.
- Reflect on how you presented the design—did you show the logo as a solution, or just as a visual concept?
How to Structure a Storytelling Presentation:
- Learn to structure your presentation in a three-act format:
- Act 1: Set the Scene by discussing the client’s challenges.
- Act 2: Explain how the design solves those challenges.
- Act 3: Bring the design to life with real-world applications.
How Storytelling Builds Emotional Connections:
- Understand how storytelling creates emotional resonance and makes the logo more memorable for the client.
- Learn to present the logo not just as a design, but as a symbol of the brand’s values and future.
MODULE 3 - HOW TO PRESENT A KICK-ASS STORY
Breakdown of Three Real-Life Logo Presentations:
- Watch step-by-step examples of how I present logo concepts using storytelling, including slides and the exact language I use.
How to Communicate Each Slide Effectively:
- Learn what to say in each part of your presentation to guide the client through the thought process behind your design.
- Understand how to frame your logo as a solution to the client’s business needs, not just an artistic concept.
Using Storytelling to Sell the Design:
- See how telling a story helps clients connect with your design on both an emotional and practical level.
- Understand how storytelling ensures the client views the logo as part of their business journey.
Structuring Presentations for Client Buy-In:
- Learn how to structure your presentation in a way that gives it the best chance of being signed off by the client.
- Discover how storytelling can reduce revisions and make clients feel more invested in your design solution.
Best Practices for Logo Presentations:
- Gain insights into the best practices for structuring your presentation to be clear, persuasive, and emotionally engaging for the client.
WHO IS THIS COURSE FOR?
This mini-course is designed for logo and brand designers who want to feel confident, strategic, and in control when presenting their work.
IT'S PERFECT FOR:
Freelance designers tired of clients “not getting their ideas”
Designers who want to communicate their ideas with clarity and confidence
Designers who want to reduce revisions and get faster approvals
Designers who want to lead the room, not just fill it with pretty visuals
SOME AWESOME REVIEWS FROM PAST SUMMITS!
